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People Buy from People they are Comfortable With

A common phrase in Sales: “People buy from people they like.” True. Another over-used phrase: “People buy from people they trust.” No argument there. Like and trust are important things to strive for in sales. Good end game goals. But, you don’t start there. You start by helping people become comfortable with you. That takes […]

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Where is the Value in Always Agreeing with Everything Your Prospects/Customers Say?

As people (in our personal life), being agreeable with others (friends, family members, etc.) is a fine quality. A quality that rarely (if ever) will get you in trouble. There is no harm in being a “great guy” or a “very understanding  woman.” In our personal life. As employees (in our business/work life), with management,

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When Salespeople Do What Everyone Else Does they Reduce their Product to a Commodity

Hang on: Explanation coming. Think of yourself or your Sales Team (on sales calls, on the phone, on e-mail, while prospecting, during follow-up,  dealing with customer issues, and on and on and on . . .) What are they doing? What are they saying? How are they acting?  In June of 2026 you likely have

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Calm ocean landscape with beach and sky and overlay text “The problem with being too nice"

What’s Wrong With Being Too Nice in Sales? 5 Answers Coming at You

Who wasn’t raised to “Be nice to people?” Growing up, how many times did you hear, “Don’t do that, you be nice to your brother or sister?” Your mom or dad often said, “That’s not nice, say you’re sorry.” That’s just good rearing. The kind of advice that you’d get in any parenting book. So,

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Be Memorable!

Who? Amy asked. Who are you talking about? Paul replied, “You know, the salesperson for ABC Company”. What salesperson? Asked, Amy. I never met a salesperson from ABC Company . . .  Have you ever been that salesperson? That salesperson that Amy and countless others cannot recall for the life of them. If you were,

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