It’s that time of year. Time for a reality check.
How many salespeople do you know that go on cruise control last week & this week? The week before & after Memorial Day. How many companies do you know that will actually admit to slowing down because they are short weeks?
It happens every year. So common. We could call it an epidemic at some companies & an easy way out for many salespeople. Saying things like, “Nah… they don’t want to see salespeople… it’s a holiday week,” Or, “I’m sure they don’t want to see us Memorial Day week.”. Or, “Nobody’s even there, they’re all off, it’s a holiday”. Total B.S.
Here’s an idea: Make it a point to capitalize on your competitions’ weakness – laziness! Epidemic laziness!
It’s time to buckle down & do the one thing that you actually control in your daily selling lives. Pick up the phone & call prospects. Go see prospects & customers. Yes, you control that activity. Nobody else will be doing it so you will stand out automatically. Nobody else thinks anyone is “in” – so I like your chances.
Strong salespeople don’t go on cruise control – ever. Successful companies don’t wind down during short weeks. They make things happen.
Weeks like these are great times to see prospects, current clients & customers. Here are 5 reasons to keep prospecting for new business & keep seeing current clients during short weeks like this:
- It’s your job
- Companies are always willing to look at new ideas – bring them one
- Prospects will see you – it’s their job
- It’s a great time to do a mid-year check in – plan new programs for Q3 & Q4 2018 with current clients (your competition won’t be there)
- As my mother always said, a Thank You is never inappropriate – thank your clients for their business
Business does not stop for the weeks before & after Memorial Day. Some salespeople do. Don’t be one of ‘em!