What would the holiday season be without the “It’s the holidays blog…”?
It’s that time of year. Time for a reality check.
How many salespeople do you know that go on cruise control between Thanksgiving & New Year’s Day? How many companies do you know that will actually admit to winding things down right about now?
It happens every year. So common. We could call it an epidemic at some companies & an easy way out for many salespeople. Saying things like, “Nah… they don’t want to see salespeople…it’s the holidays. Or, “I’m sure they don’t want to see us over the holidays.” Or, “Nobody’s even there, they’re all off, it’s the holidays.” Total BS.
Here’s an idea: Why don’t you play your cards right & get in to see some decision makers between now & the start of 2018? Make it a point to capitalize on your competitions weakness—laziness! Epidemic laziness!
It’s time to buckle down & do the one thing that you actually control in your daily selling lives. Pick up the phone & call prospects. Go see prospects & customers. Yes, you control that activity. Nobody else will be doing it so you will stand out automatically. Nobody else thinks anyone is “in”— so I like your chances.
Strong salespeople don’t go on cruise control — ever. Successful companies don’t wind down during the holidays. They make things happen.
The holidays are great times to see prospects & current clients & customers.
Here are 5 reasons to keep prospecting for new business & keep seeing current clients during the holidays:
1. It’s your job
2. Companies review current year incumbent products & services & decide what to do for the next year
3. Prospects will see you — it’s their job
4. It’s a great time to plan new programs for 2018 with current clients (your competition won’t be there)
5. As my mother always said, a Thank You is never inappropriate — thank your clients for their business
Business does not stop between Thanksgiving & New Year’s Day. Some salespeople do. Don’t be one of ‘em!